Sometimes I write stuff that strangely predicts what's going to happen in my life.
I certainly agree that putting everything into little genres is counterproductive. You're not going to get too many surprises if you only focus on the stuff that fits inside the box that you know.
People hear about stuff from their friends or a magazine or a newspaper.
I didn't have any agenda or plan when I started writing stuff.
There are a lot of people that don't scour websites regularly or read music reviews. They need whatever, the other kinds of stuff, whether it's an appearance on Lettterman or posters or ads. They need to kind of be hit more in the face and be told that there's something new out there.
Some things, I feel like no, I never could have the depth of experience of their own music and culture - but sometimes if I'm collaborating with somebody, they're interested in me bringing my own stuff into their thing, and sometimes that works.