David Ogilvy Trying Quotations

Our business is infested with idiots who try to impress by using pretentious jargon.

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.