David Poltrack Television Quotations

Last year was a very strong network television year. 'Desperate Housewives' was the next show in a succession of hot, talked-about, pervasive network television programs.

Historically, I think we basically just sold time to you, and you just bought time from us. And because of this new nonlinear world of television with all these new options, that's no longer the way we do business.

This basically challenges the perception out there that people are abandoning television or going to the Internet or doing other things and taking away from television viewing activity, ... The pervasiveness of the medium is not being eroded.

The bottom line is people came back to television in a very normal way.

For the first week, viewing levels were up on a weekly basis from last year and the year before, about 3 percent from comparable weeks. And these are the highest viewing levels for overall television since 1993.