Most people would recognize that broadcast programming is far less explicit in terms of sex and violence than what you routinely find on cable and satellite TV and radio.
We think of broadcast TV as a lifeline in a time of emergency. A lot of the people broadcast TV serves are poor people who don't get cable or can't afford it.
This is only a piece of the solution, and represents a transparent attempt by both cable operators and TV manufacturers to avoid an FCC rule desperately needed by consumers.