Don Tapscott Kids Quotations

Kids are very savvy about the technology. But I'm not sure they totally understand the implications of a billion people being able to see them doing whatever is posted.

These kids [of the current generation] have no fear of technology ... sort of like I have no fear of a refrigerator.

Companies that don't understand that these kids are different as consumers, are going to be in deep trouble, too. I mean they have huge power as consumers, much bigger than the baby boom per capita. We really need to wake up and understand. Because it's going to affect the brand, it will affect everything that we know about marketing.

These kids are 80 million alone in the U.S. They're like a tidal wave. And we've all been sitting on the beach wondering what kind of day it's going to be and no one noticed the tsunami just off the horizon, one hundred yards high, that's about to sweep us all away. We've got the first generation to grow up digital, and you know it.

These kids are different, and they're about to change the world.