Donald Norman Scientist Quotations

In my opinion, no single design is apt to be optimal for everyone.

We expert teachers know that motivation and emotional impact are what matter.

User-centered design means working with your users all throughout the project.

Beauty and brains, pleasure and usability - they should go hand in hand.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

As for all those mistakes I make - they are on purpose - to teach you how to deal with them.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.