Ed Horne Stanley Quotations

We wanted the campaign to match the quality and drama of the 'My NHL' regular-season campaign, while featuring the skills and personality of the players. The 'My Stanley Cup' campaign conveys the dedication, intensity and sacrifice the players and fans share to claim Lord Stanley's Cup.

I don't know if any one thing is a bigger hurdle than the other. We are demonstrating to the fans we appreciate them staying with us, and we're going to deliver to them an enhanced entertainment product and a chance for all teams to compete for the Stanley Cup.