Edward de Bono Creativity Quotations

Creativity involves breaking out of established patterns in order to look at things in a different way.

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

An idea that is developed and put into action is more important than an idea that exists only as an idea.

Humor is by far the most significant activity of the human brain.

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.

Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.

Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.

Creativity is a great motivator because it mades people interested in what they are doing.

As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.

It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.

Creativity and lateral thinking have exactly the same basis as humour.

Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.

Creativity gives the possibility of some sort of achievement to everyone.

There is no doubt that creativity is the most important human resource of all...

In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.

Creativity makes life more fun and more interesting.

Creativity gives hope that there can be a worthwhile idea.