Eric Ries Quality Quotations

If we do not know who the customer is, we do not know what quality is.

Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.

The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.

If you don't know who your customer is, you don't know what quality is.

Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.