Premiere is solidly ... positioned for the future competition in the TV market.
With Champions TV we are establishing a new brand as a starting point for Premiere's free-to-air TV operations. Our medium-term focus will be on sports.
Ahead of the 1974 World Cup, many households swapped their black-and-white TV sets for a color TV. We are expecting a similar drive through next year's World Cup.
It just doesn't make sense that the matches are shown in free TV directly after a live broadcast in pay TV. This way of thinking is anachronistic and limits the clubs from getting more income.