If they're in the middle of remodeling this shopping center, they're not going to stop until they finish it. They can't realize their investment until they complete construction.
The shopping buddy is an interesting concept but it's essentially an experiment. The future of traditional supermarkets isn't that good right now and companies operating in the channel have to find ways to capture the consumer's attention.
When you look at any shopping center these days, the risk issue is significant. Except maybe at Fashion Valley.