Ginni Rometty Innovate Quotations

For most companies, isolated business process reengineering is no longer enough. They now realize the importance of tying together data across disparate business processes--because this provides a holistic view of enterprise operations and enables the company to innovate at a business model level, whether it's linking price to demand and supply variables in real-time or understanding risk as it is being incurred to drive customized insurance policies.

It's very clear that CEOs today are looking at new kinds of innovation to drive substantial organizational change and business growth. It's not just product innovation any more. It's about understanding how to innovate a business model, or an operational process, or management behavior -- such as real-time risk management, collaborative pharmaceutical development, or digital film distribution.