Make them pitch into his strike zone. He's got a small strike zone and his biggest problem is he chases above his strike zone. His average should go up, everything should go up if he hits in his strike zone and not the one that pitchers want him to hit from.
On-base percentage is No. 1. If you strike out a hundred times, but you also walk a hundred times, you're a pretty good hitter -- like Bobby Abreu. Yeah, he'll strike out. But his on-base percentage is always over .400, which is what you want.
It was taboo to strike out a lot. Now there's so much emphasis on the home run, guys can make good money even if they swing and miss a lot.