J. J. Abrams Stories Quotations

I've always liked working on stories that combine people who are relatable with something insane.

I feel like in telling stories, there are the things the audience thinks are important, and then there are the things that are actually important.

I believe in anything that will engage the audience and make the story more effective.

Stories in which the destruction of society occurs are explorations of social fears and issues that filmmakers, novelists, playwrights, painters have been examining for a long time.

Withholding things in a story is no good if you aren't building to something substantial. It becomes foreplay without the main event, and no one wants that.

Don't sell your story, just tell your story.

Ratings have changed, viewer habits have changed and the options for the audience have grown enormously, but I don't think how you tell a story is fundamentally different.

Well, we knew that we wanted to tell a story that made bold choices, and one of those bold choices was meeting a storm trooper and seeing who this person was. That's something that had never been done.