Jeff Hayes Print Quotations

There is a growing population of consumers that value the imaging function of their mobile phone. These consumers are willing to pay more for their handset; tend to take, share, and print more pictures with their camera phone; and spend more per month on wireless services. Vendors need a product and marketing strategy to appeal to this lucrative imaging-centric market segment.

Small publishing has a different economic base. The barrier to entry is much lower. They don't have to print to reach the masses with broad consumer books, and with on-demand printing they can do short prints. They don't have to feed the beast with a blockbuster selling 50,000 to 100,000 copies or sell through the large channels like Barnes and Noble; they can sell off Web sites.