We're talking about the open distribution of video programming over the Internet. It's about aligning content with audience sets.
In the past people only had the chance to license their content to networks. Now that's not the case.
The economic details of publishing content into the system won't be available until this summer.
They're at the cutting edge of this, There's an audience and advertiser interest. So the first order of business is to get content and get it launched.