But when I look at what our alternatives are and when I look at what he can bring to the table for our team this year, it's worth the risk.
Our team has always enjoyed a great fan following in Austin, and we know that CBS 42 will be able to satisfy the tremendous thirst for Cowboys information and programming in the state capital.
Michael's narrow finish last year has him knocking on the door again, and deservedly so. As the inspirational leader of the first NFL team to win three Super Bowls in four years, he is due.
It has the potential to have that kind of impact. I don't mean to get ahead of myself, but it can be a tremendous confidence booster for us and make us a different team from here on out.
Nobody is thinking they're going to come out here and put a team here and become a multimillionaire. I don't know anybody that comes into the NFL like that
If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.
With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.
But if you look at teams that want to share more revenues, they're teams that don't have a lot on the table. They've long since not had any serious investment in their team.