Losing is not fun. I know the fans don't like it, but they don't have to watch it every day. I have to watch it every day. I don't like watching bad teams.
Baseball and business are all about relationships, like the bond between a team and its fans. The White Sox organization's long-term relationship with Miller Brewing has connected our fans to their beers.
I think a large segment of White Sox fans believe that they don't get enough attention, that their team doesn't get enough attention, for them. I think that has got to be a great satisfaction.
Internationally, basketball is bigger than baseball, so the Bulls' championships had bigger impact around the world. In Chicago, this had a much greater impact on fans than the Bulls did.
It's not quite the same as in Boston because it's a one-team town. I'm sure there are some Cubs fans who aren't happy, but it's just a wonderful thing for our city. I can't wait to get back.