Great leaders understand that historical success tends to produce stable and inwardly focused organizations, and these outfits, in turn, reinforce a feeling of contentment with the status quo.
Changing behavior is less a matter of giving people analysis to influence their thoughts than helping them to see a truth to influence their feelings.
People change what they do less because they are given an analysis that shifts their thinking than because they are shown a truth that influences their feelings.
Without conviction that you can make change happen, you will not act, even if you see the vision. Your feelings will hold you back.
Motivation is not a thinking word; it's a feeling word.