John Shanley Nike Quotations

We're hearing that Nike is going to match or exceed the 145 million euros Adidas is going to spend for World Cup events.

But internationally, Nike has been stumbling. European retailers are looking for much more modest price points, and that hasn't been Nike's strength.

They really have tried to have a very different product, and they had to do that simply because Nike is such a huge force in the marketplace, with about a 44 percent of market share in this country.