Jonathan Haidt Elephants Quotations

You can see the rider serving the elephant when people are morally dumbfounded. They have strong gut feelings about what is right and wrong, and they struggle to construct post hoc justifications for those feelings. Even when the servant (reasoning) comes back empty-handed, the master (intuition) doesn't change his judgment.

The rider evolved to serve to the elephant.

The mind is divided, like a rider on an elephant, and the rider’s job is to serve the elephant. The rider is our conscious reasoning-the stream of words and images of which we are fully aware. The elephant is the other 99 percent of mental processes-the ones that occur outside of awareness but that actually govern most of our behavior.