Joseph Beaulieu Gap Quotations

I think the Gap had to come up with something new. It's possible they're trying to target the baby boomers next. Old Navy has been driving growth for the Gap Inc. but it's starting to slow. Its namesake Gap stores are facing market saturation, and the higher-priced Banana Republic brand is a niche concept. Banana Republic has been doing great but there's a limited opportunity to expand it further.

The tactic did not expand Gap's customer base. It only served to alienate its more traditional, khaki-wearing crowd. As sales tanked, the company slashed prices to liquidate excess inventory. In the process, Gap gained a reputation as a rampant discounter, and the brand lost some of its cachet.

This is the first that I've heard of Gap actually revealing what their growth plan is for the brand.

Gap isn't a growth story anymore. Its new fourth store concept targeting the 35-and-older customer will give it some growth. But essentially the important thing for the retailer to do now is to stay the course, fix the fashion issues, make operational improvements, close underperforming stores, manage inventory and generate cash.