Ken Cassar Search Quotations

There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar. Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet.

There are a lot of positive things happening in the search space that only lead me to believe people will use it more frequently.

The top five players have held their respective positions for the past six months, demonstrating the benefits of incumbency in the search arena.

The top players have held their respective positions for the past six months, demonstrating the benefits of incumbency in the search arena.

Consumers seem to increasingly see search as their starting point when they go online.

The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior. Online search is the primary tool most people rely on to do everyday research.

The growth of search and the role of search in usage of the Internet has been astounding. When you look at search penetration, it's near 80 percent. The number of searches each person generates, it's high. It would be intuitive to say the numbers can't get any bigger than they are, but they've continued nonetheless.