The way to tackle Muslimphobia is to tackle prejudice against Muslims. What it is not is to pretend that Islamist extremism does not exist.
Non-violent extremism is essentially the increase of intolerant and bigoted demands made by groups seeking to dominate society.
The fact is that there is a serious problem of extremism with minority groups within Muslim communities.
As people's opportunities to succumb to confirmation bias increases online - only seeking out information that confirms their prejudices - ignorance, extremism and close-mindedness have continued to rise unabated.
The British state already invests in early intervention campaigns in drug abuse and sexual health. Challenging extremism should be no less of a priority.
We cannot hope to effectively counter extremism if we just focus on schools, universities and prisons: we need to take this online as well.