This puts Pepsi in a class by themselves and that's why Coke is not happy.
Coke will be planning to do what it had planned to do before all the Quaker action started.
Coke will just continue doing what they are doing but they are just not as happy.
Daft is truly a long-term Coke employee with a stellar track record. There is a good relationship and high regard there with the board, otherwise he wouldn't have become chairman.
This means that Vanilla Coke has been doing badly and it is not working and not having the visibility that there is a decent chance that it will work longer term.