If the team is competitive, the Los Angeles fans will pay top dollar, make going to the games an event, ... But they won't support a loser. There are too many alternative activities can be conducted in the fall. You can go to beach. You can't do that in Chicago.
Fans really want to feel intimate with the action. This is part of what has made the NBA so successful. You can almost smell the sweat.
The Panthers have matured as a franchise, and they are benefiting from a continuous effort to upgrade their operations. Even when they had lean years on the field, the Panthers took care of their fans and sponsors. That's paying off.
You never get a second chance to sell your first tickets. How you price them, and how fans feel about transaction with the team, are absolutely vital.
The NFL is fortunate to be in a position where they can put their games on almost any delivering system and know fans will seek them out. It's a unique situation. There is no other programming concept in the United States that can say that.