Mark DiCamillo Voters Quotations

So many voters are undecided that it's still a wide-open race.

I think it's a two-step process and it looks like he's successfully getting people over in terms of step one to the undecided column. But there's a segment of voters who are withholding judgment. They know who Schwarzenegger is, but they are not sure.

Those are pretty rough numbers, the level of cynicism. He just has not communicated with voters in making his case.

Voters are saying we need someone there who's not going to rock the boat.

What you see is kind of a balanced assessment. There are some policy positions where some voters are fairly lenient to illegal immigrants and on others they're supportive of tougher approaches.

Different groups of people view this issue very differently. Voters tend to be older, whiter and middle class, while unregistered voters tend to be young and immigrant.

When we tell voters Proposition 78 is supported by the pharmaceutical companies, it weakens support even from the people who are backing it,

There are large-scale differences between voters here (on the coast) and voters inland. Within California's borders, there's a red-state region that looks a lot like the Midwest.

This is an issue that could easily arouse Latino voters. Immigration could be a single issue that could bring out more Latino voters in November.

This issue wipes out all the divisions in the state. It's an issue whose time has come. Voters are behind it.

As we get around to the election, voters will know which side the pharmaceutical companies will be on, and that could have a negative effect.

The barrage of negative ads seems to be influencing voters and helping to defeat Proposition 79,

That's one option voters and non-voters embrace. It puts undocumented immigrants into some kind of accounting system.