Mark Fields Trucks Quotations

We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.

We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.

is known for his marketing expertise, and his skills as a motivator, as he proved in leading the recovery of Mazda and as seen in the continuing progress in our Premier Automotive Group and Ford of Europe. His next challenge is to lead The Americas automotive operations back to a sustained level of profitability, while producing the best cars and trucks in the industry.