He isn't just a political talk show host, he's a showman,
He isn't just a political talk show host, he's a showman. He's definitely one of the top radio personalities in America. He's doing very well in syndication.
Remember, talk radio is show business and it's not considered a breaking of the rules to play the show-business angle.
A lot of people in political talk radio are still on that left-versus-right formula because it's been working. You can be sure that if it continues to show a decline in ratings, they'll alter the course.
It's ironic two things are going on at the same time. There's a real predisposition in FM radio to entertaining new talk formats, just as they're losing their major talk talent.
It's a smart move. I think they are accomplished practitioners of the hot talk genre.