Michael Porter Goal Quotations

Sound strategy starts with having the right goal

If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.

If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.

A target should go with every goal. A target is the value that defines success.

Without a goal analytics is aimless and worthless.