I've been called a redneck myself, and that's OK. I'm proud of that. I have no bones about that. However, it's not a very nice term to use any more, I don't think, because it's been stereotyped in such a bad way.
We believe strongly that the old Southeastern redneck heritage that we had is no longer in existence. But we also realize that there's going to have to be an effort on our part to convince others to understand that.