The biggest problem was convincing my father that organic food was worth eating. All he could think of was the nut loaf with yeast gravy that my mother made in the Seventies.
My niche will be to support the environment through the growth of organic agriculture.
Adopting big-business practices is one thing, and adopting agribusiness practices that would dilute the meaning of 'organic' is another. On the whole, I think we're doing a pretty good job of preserving the integrity of organic foods.