We were hearing not only from members but also e-mail partners that they wanted a different way of delivering e-mail that would stand out in the inbox and would guarantee them delivery.
We haven't seen anything unusual or alarming. There hasn't been any impact on our members or our service.
We don't mind when organizations make philosophical and political arguments, as long as they have the correct facts. After having a conversation with them, it was pretty clear they weren't interested in providing their members with accurate information or the truth.
For our members this is an easy and welcome way to identify mail they want to get more quickly and easily into their in-box.