Noah Elkin Mobile Quotations

Mobile search is an area that, depending on who you read, is ramping up for imminent takeoff in the next year-and-a-half. We want to make sure we're there in advance of that. When our clients start asking us, 'What can you do for us on mobile?' we want to make sure we're there with the carriers, partners and aggregators.

We have a major background in search, and search optimization. Our interest is to help clients optimize for mobile. It's more than just making sure your site shows up on mobile devices. It's making sure the user experience you provide on mobile devices is one that will be compelling and keep them coming back.

We have to start considering new factors for the mobile world, from configuring creative for smaller screens and bandwidth that's available. Strictly giving users the option to opt-in is another important factor, which you can easily do with SMS.

Especially because mobile devices are used on the go, the chances are good you're searching for something specific near where you are at that given moment. It's the last mile in advertising.