Harry Potter is showing that people still want to go to the movies, but still they need a good reason to go.
This was a good kickoff to what I think will be a pretty good run leading up to summer.
At the end of the day, the language may be offensive to some people, but the movies are harmless. A lesson is learned, someone grows up a little and there's a good moral. Everyone goes home happy.
Every summer has its own unique pathology, trajectory, and this is not a summer we want to repeat. Next summer looks really good, it looks like a pretty darn good summer, ... If next year we're down, it will be 'Houston, we have a problem.'
Sometimes there are movies that are very popular but not popular at all with critics. There are certain movies that are of a genre that rarely get good reviews, so the studios figure why get them out there and get that negative buzz going.
There's sort of a box-office boom right now, which is good news heading into summer.
But I think this is a movie that's going to perform well this weekend and be in this for the long term, because it's a really good movie, and that will hold it in good stead and generate great audience reaction. So this is just the beginning for this film.
By programming two films that aren't chasing the same audience, you can really build a pretty good weekend for two movies at the same time.
When a good movie strikes, people go to the theatres.
It was a really good weekend. We're in a good place.