Peter Drucker Purpose Quotations

The purpose of business is to create and keep a customer.

Because its purpose is to create a customer, your business has two purposes and two purposes only: Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense...

We have tried to substitute mass for purpose. We have tried to regain military potency of defense by making it gigantic, unwieldy, complex. It never works.

Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.

To satisfy the customer is the mission and purpose of every business.

The basic definition of the business and of its purpose and mission have to be translated into objectives.

Profit is not the purpose of a business, but rather the test of its validity

A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.

The individual needs the return to spiritual values, for he can survive in the present human situation only by reaffirming that man is not just a biological and psychological being but also a spiritual being, that is creature, and existing for the purposes of his Creator and subject to Him.

The purpose of an organization is to enable ordinary humans beings to do extraordinary things.

The purpose of information is not knowledge. It is being able to take the right action.