Phil Knight American Quotations

At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.

We could see that he was a charismatic guy who jumps over the moon and is very competitive, but nobody could have predicted what he would become to our culture.

Our business practices are no different than those of our competitors, but we are bigger, and thus more visible, so we get more flack.

We're not in the fashion business, as the Wall Street Journal wrote the other day. We're in the sports business, and there's a big difference.

Ultimately, we wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.