The success of a hat definitely lies with balancing the personality of the wearer with the type of occasion. Don't listen to those rules about face shape.
Wearing a hat is fun; people have a good time when they're wearing a hat.
There is no attitude required. The hat brings the attitude. And when people try on a hat they like, it is a bit of fun. It makes them laugh. You don't laugh when you put on a pair of shoes, but you do with a hat.
I love the romance of what I do, although because of Isabella, Lady Gaga and Grace Jones, people think I have crazy customers. Sometimes I get more enthusiasm from the housewife who wants a hat and believes in it.