Richard Branson Risk Quotations

I always tell other people to protect against the downside, and not risk roughing on new ventures, but I never stuck to that rule myself.

An entrepreneur is somebody who is taking bold risks, is often doing things that have never been done before, trying to do things better. And an adventurer is challenging themselves, often doing things that have never been done before, seeing what they're capable of. In both cases, you've got to protect against the downside.

I was the kind of entrepreneur that never really felt I made it. When Mike Olefield's "Tubular Bells" [Virgin Records' first release] sold 8 or 10 million copies, I suppose, at age 19, I could've possibly retired on the money. Instead, I immediately pushed the boat and took that risk again.

Every risk is worth taking as long as it's for a good cause, and contributes to a good life.

Business is the force of change. Business is essential to solving the climate crisis, because this is what business is best at: innovating, changing, addressing risks, searching for opportunities. There is no more vital task

As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks; otherwise you're going to sit in mothballs all day and do nothing.

Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.

If you don't take risks you won't achieve anything.

Those who achieve great things are the ones willing to be scared but not scared off. If you dream big and take risks, impossible becomes just a word.

No failure means no risk, which means nothing new

It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.

You've got to take risks if you're going to succeed. I would much rather ask forgiveness than permission.

The risk is worth it. Mike would have been the first to say that.

Success comes from delegating, risk-taking and having a good TEAM!