It will be a limited debut of the line with a few select pieces, ... The heritage of the Barbie brand in the United States is very sensitive and whatever we do with it, we want to do it right. We want to reposition the Barbie brand as a fashion icon and not just as a kitsch concept.
It will be a limited debut of the line with a few select pieces. The heritage of the Barbie brand in the United States is very sensitive and whatever we do with it, we want to do it right. We want to reposition the Barbie brand as a fashion icon and not just as a kitsch concept.