Having a Jim Carrey film over the holidays is a pretty sure bet. Audiences trust he'll have the goods, and they want to laugh and have a good time this time of year.
There's something about (horror) that strikes a chord with audiences. It doesn't depend on a big star as much as a good concept.
It's played to pretty much all audiences -- the younger as well as the older audience, male and female. You have to (play broadly) to get these type of numbers.