Seth Godin Creating Quotations

Leadership, on the other hand, is about creating change you believe in.

It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.

Creating art is a habit, one that we practice daily or hourly until we get good at it

The way the world works now, the way the rules of engagement operate, you can't claim to make sense out of the exterior without booking voyages into the interior. Think about it: How can you understand 'it' if you haven't made any effort to understand 'you'? Because what you're really doing is establishing a living, electrical, vital, energetic connection between it and you. You're creating both of them, simultaneously. A lot like quantum physics.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we're going to do important work

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends