Don’t try to make a product for everybody, because that is a product for nobody.
Try is the opposite of hiding.
Don’t try to please everyone. There are countless people who don’t want one, haven’t heard of one or actively hate it. So what?
What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.
Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.