Despite all of our technological advances, content creation still requires time, inspiration, and a certain amount of sweat. There aren't any shortcuts. You can't write an algorithm for it. You can't predict it. You can't code it.
Social media is social. We're looking to touch one heart at a time. With one great story at a time.
Protest is patriotic. Since the beginning of musical time, American singers and songwriters have used their talent and bully pulpits to show us America's strengths and shortcomings.
The same basic tools we've used for thousands of years to connect with people, to draw them in and to hold their attention will always work, even if we're telling our stories 140 characters at a time.
The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.
If you're going to write an anthem for an old man who's up at political bat for the last time, give him a decent song. Send him off with something that creates some chills or something.
There was a time when a musician was forced to act in a video. Seeing a singer step too far outside of his comfort zone to pour all of his high-school-drama angst into a poorly scripted scenario was a sight to behold.