Steve Jobs Design Quotations

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that we decided not to try to manage your music library on the iPod, but to manage it in iTunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless.

Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

Design is the fundamental soul of a man-made creation

Design isn't just how it looks. It's how it works.

After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.

Make it like a sunflower.

The broader one's understanding of the human experience, the better design we will have.

When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.