Steve Jobs Lesson Quotations

Our goal is to make the best devices in the world, not to be the biggest.

And no, we don't know where it will lead. We just know there's something much bigger than any of us here.

We hire people who want to make the best things in the world.

I'm as proud of what we don't do as I am of what we do.

It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.

We're just enthusiastic about what we do.

Focus and simplicity...once you get there, you can move mountains.

I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.