If you're a consumer and you decided to wait out the Christmas season, you're going to get some great buys from a price standpoint very shortly.
The first 25 years of the tech era was to bring digital technologies to businesses and millions of personal computers. The next 25 years will be focused on bringing digital technologies to billions of consumer devices.
This hits retailers, and it hits PC makers that were looking toward Vista for a surge in consumer PC sales at the end of the year.
There's a lot of potential for it in the upper end of the consumer segment and even the broader consumer market. For this to get the most attention, they've got to get it to a price point of under $500.
I don't think Apple wants to emulate Sony. I don't think they want to do video cameras. I don't think they want to do TVs. They are rounding out the Mac consumer ecosystem. I think they will be extremely cautious about what they brand as an Apple product.