Alfredo Alonso Population Quotations

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and once they identify with a radio station, they tend to stick with that station.

When the population is over 40 million, people take notice, including advertisers and broadcasters.

As the U.S. Hispanic population continues to grow, Clear Channel Radio recognizes the importance of expanding radio programming that appeals to the unique tastes and styles of this diverse group.

The driver is the population continues to grow -- with more than 40 million Hispanics. As a broadcaster, Clear Channel made a decision this was a definite growth opportunity.