I had to give Justin Bieber a lot of shirts - he's a friend of the team, and we got a lot of love for Justin Bieber. I like the apparel business. That's another $100 million per year, easy.
I am excited to bring elements of my lifestyle to the masses with the Rich Gang, and with Lil Wayne to be able to share the feel of our labels with the YMCMB Apparel brand.
As a longtime fashion enthusiast and the architect of the YMCMB lifestyle, it makes perfect sense to partner with the esteemed Bravado and move into fashion and launch my apparel brands.