Heather Dougherty Apparel Quotations

Most consumers know what sizes they wear. They no longer need to have the tactile experience that once made consumers cautious about buying apparel online.

The fact that apparel was one of the more dominant product categories shows that consumers have a high comfort level with buying online.

Apparel and consumer electronics are consistently among the most popular gifts purchased during the holidays, resulting in the largest share of online revenue.

Apparel remains one of the more dominant product categories during the holiday season, mirroring offline holiday retail behavior.

Apparel sales are mirroring the spending habits of consumers in the offline world more and more.

They know the brands they are going to find and they know that they will usually be able to return items if they need to. In a sense, online retail now looks more like traditional retail, where apparel has long been a mainstay throughout the year and especially during the holidays.